vitrue SOCIAL PAGE EVALUATOR measuring facebook return on investment

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The Vitrue Social Page Evaluator (SPE) uses a calculation that factors in fan count, customer activity, brand activity, and a proprietary engagement multiplier. The data represents a monetary valuation of a single Facebook page based on standard digital marketing metrics, impressions, and fan exposure. The score includes a configurable cost per thousand impressions (Earned Media Value) measurement that defaults to $5. The Vitrue Social Page Evaluator does not attempt to measure value across multiple pages on Facebook.

The Social Page Evaluator operates on publicly available information. If a page targets posts by geo-location, language, or age these posts will not be incorporated into the evaluation. Any posts set, by their author, to have restricted viewership will also be excluded from the evaluation.

Vitrue SPE is designed as a research tool for independent use. Vitrue does not guarantee results or warranty recommendations. The results and information are provided to you on an "as-is" basis without any warranties of any kind. In no event shall Vitrue be liable for any direct, indirect, incidental, punitive, or consequential damages of any kind whatsoever with respect to the service and information.

To obtain a Facebook page URL, go to the brand's Facebook page and highlight the website address in your browser. Copy it, and then paste it into the Vitrue SPE box.